Style Guide for Biological Health Services Pty Ltd
Scientific excellence drives us and attention to detail defines us. It’s why Biological Health Services is a leading indoor air quality consultancy and laboratory. With a responsibility to our clients and reputation, we apply our deep expertise to identify and solve often complex applied microbiological problems. Our stakeholders are drawn from residential and commercial property owners and occupants, property and strata managers, investors and developers and the government, academia, legal and insurance sectors.
We recognize that how we approach your building indoor air quality or the analysis of your samples says a lot about what we stand for as a brand and the values we represent. We are: Curious, Rational, Confident and Honest. This is summed up in our tagline: ‘Excellence in indoor air quality and mould testing”.
Our logo symbolizes the spirit of our brand. The logo is preferred in colour and must not be altered in any way. Also shown is the greyscale logo version.
All digital and marketing initiatives must be approved prior to release.
Dr. Cameron L. Jones, PhD. is the CEO of Biological Health Services Pty Ltd. Cameron has worked in the area of microbiology and fungal mycology since his first academic paper was accepted for publication in 1991. Some 26 years later and after 80+ peer reviewed papers and conference proceedings he has also authored over 2400+ technical reports on air quality and microbial pathogens in the built environment. He should be referred to with this wording in all digital and marketing initiatives, e.g. Dr. Cameron L. Jones, PhD. CEO of Biological Health Services Pty Ltd. As required, the Pty Ltd or the http or www component may be dropped for concise graphic design.
The URL for the First level contact website is: https://www.biologicalhealthservices.com.au
Other affiliated websites may also be used as Second level contact sites when required:
He should also be referred to as: “Australia’s premier indoor air quality expert” and suitable colour photographs of him used, e.g. in a lab coat in the lab or on-site performing testing.
An important component of our Brand strategy is to actively engage with customers and the community using social media. The links below define our social media channels and should be used in any digital and marketing initiatives when required.
Note that Facebook and Instagram use “biologicalhealth” or “biologicalhealthservices” while Twitter, Snapchat and LinkedIn use “drcameronjones” e.g. the preferred embodiment for Twitter would be: @drcameronjones
Hashtags are an important tool in social media, especially for Twitter and Facebook. Effort should be made to incorporate relevant Hashtags into social media posts, e.g. #drcameronjones #biologicalhealth #biologicalhealthservices
Telephone: 1300 13 23 50
Mobile Telephone: 0414998900
Head Office: Level 1, 459 Toorak Rd, Toorak, VIC, 3142
Laboratory: 7/4 Weddel Court, Laverton North, VIC, 3026