WHY WOULD I WANT TO HEAR ABOUT THIS PARTICULAR TOPIC?
Who do you trust when it comes to mould? What have other people done? Am I the only one with these problems? Surely other people have dealt with mould and water damage and been successful and put it all behind them? Who will you turn to for advice, acceptance and wisdom?
Social networks and health communication may be an important component of a solution that fits your needs.
Online social networks, social influence and information cascades happen because of two types of influence. The first is PEER INFLUENCE where acceptance of information is dominated by users of the social network who influence the acceptance and consumption of information. The second type of influence is EXTERNAL INFLUENCE where for example the traditional news media introduces ‘a story’.
WHY WOULD I WANT TO KNOW ABOUT THIS?
Some estimates say that 55% of users spend less than 15 seconds actively on any web page.
Social media engagement is fundamental to increasing the probability of reaching a target audience or being exposed to content you want.
Facebook Groups are hot property! In 2018, 1.4 Billion people on Facebook used Groups every month. Closed Groups offer a way for like-minded people to community-build, share information and interact without a gatekeeper and without brand approvals or at least where known brands are in the background and people are at the interface of the dialogue.
WHY IS IT IMPORTANT FOR ME TO KNOW ABOUT THIS RIGHT NOW?
Facebook is also changing their own rules and is rolling out “health support groups” where it will be possible for patients to post sensitive information anonymously through groups admins. Other groups are: public, closed or secret!
WHAT ARE THE FACTS?
Before I get into the specifics of the Top 10 Facebook Mould Groups I want to review what we know about social media, communication and misinformation.
If we take a step back and look at what the academics are saying about the topic of vaccination on Facebook some interesting trends emerge:
(a) The likelihood of trust depends on how much they trust the group
(b) Smaller, closed groups are trusted more
(c) The individuals position within the group can predict trust
(d) There are gender gaps - across countries, women tend to have larger networks of close friends than men and female users living away from their home town are more likely to engage in Facebook compared to their male counterparts.
WHAT ARE THE CONSEQUENCES OF MY DOING WHAT YOU ARE SAYING?
- You will be able to connect with like-minded people instantly.
- Exposure to near to real time news and information discovery
- SOCIAL can mean “fun” and “enjoyment”
- Some risks due to information overload, distraction and procrastination
WHAT ARE THE CONSEQUENCES OF NOT CHECKING OUT FB GROUPS?
You could miss out on timely and valuable peer-support
Consensus thinking in your niche can be subtle and by not joining in, you risk missing out on trends. Post popularity also gives you clues about these trends at work in your community.
HOW CAN I USE THIS RIGHT NOW?
I’ve done some research using a machine-learning and predictive optimisation tool that analyses all platforms on FaceBook and the results are in…
The Top 10 Toxic Mould Social Networks on Facebook (at 24/07/19):
Fan Count : 151
Fan Count : 1,422
Fan Count : 11,342
Fan Count : 3,723
Fan Count : 532
Fan Count : 1,976
Fan Count : 822
Fan Count : 46
Fan Count : 232
Fan Count : 480
*** BONUS NEWSGROUP ***
Fan Count: 1120
Queues Driven by Hawkes Processes. (2018). Andrew Daw, Jamol Pender. arXiv:1707.05143v3 [math.PR]
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Facebook will allow patients in support groups to post questions anonymously.https://www.cnbc.com/2019/04/30/facebook-adds-health-support-groups-with-anonymous-posting.html
Facebook unveils health support groups, new privacy feature for medical topics. https://www.mobihealthnews.com/content/facebook-unveils-health-support-groups-new-privacy-feature-medical-topics
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When Do People Trust Their Social Groups? (2019). Xiao Ma, Justin Cheng, Shankar Iyer, Mor Naaman. arXiv:1905.05270 [cs.SI]
Demographic Differentials in Facebook Usage Around the World. Sofia Gil-Clavel, Emilio Zagheni. (2019). arXiv:1905.09105 [cs.SI]